Tara Jo Smith
DIGITAL MARKETING SPECIALIST
772.672.2844
Email:
Address:
Vero Beach, FL 32960
Languages:
English
Spanish
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Phone:
Why Am I the Perfect Fit for Your Company?
With a background in education and a passion for growth, I transitioned into real estate marketing as Director of Marketing & Technology at RE/MAX of Stuart in May 2023. Leveraging my teaching experience and a solid foundation from CUNY Queens College, I orchestrate comprehensive marketing strategies to elevate RE/MAX of Stuart's services and listings. Skilled in digital campaigns, website management, and data analytics, I optimize marketing efforts for maximum impact.
Prior roles at Keller Williams provided valuable insights into real estate operations and technology integration. Proficient in a range of tools from Canva for design to Liondesk for CRM, I ensure seamless communication and uphold brand standards. A strategic thinker and effective leader, I foster innovation and collaboration within my team.
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My expertise is blending my educational insight, marketing expertise, and technological proficiency to drive business success in today's dynamic landscape.
EXPERIENCE
2024-Present
Digital Marketing Specialist
Ironside Press
As Digital Marketing Specialist, I develop and implement digital marketing strategies that align with various businesses goals, focusing on brand awareness, lead generation, and customer retention. I conduct market research and competitive analysis to identify opportunities and target audiences, allowing me to design data-driven, multi-channel marketing campaigns across SEO, SEM, social media, email, content marketing, and paid advertising. I track KPIs to measure campaign success and ROI, providing actionable insights through tools like Google Analytics. I optimize website content, manage SEO strategies, and conduct A/B testing to enhance campaign effectiveness. Additionally, I execute social media and email marketing strategies, utilizing marketing automation tools and CRM platforms to streamline efforts and nurture leads. I stay ahead of digital marketing trends, ensure compliance with regulations, and continually seek out innovative techniques to drive continuous improvement in all marketing activities.
2023-2024
RE/MAX of Stuart
Director of Marketing & Technology
As Director of Marketing & Technology at RE/MAX of Stuart, I lead the development and execution of marketing strategies to promote services and listings. This involves overseeing digital campaigns, managing the website, and utilizing analytics for optimization. I collaborate with agents, provide team leadership, and stay updated on industry trends. Additionally, I manage CRM systems, budgets, and compliance, while maintaining brand standards and designing promotional materials. I also coordinate events, support sales teams, manage social media, and provide training. In summary, I continuously evaluate and refine strategies to drive engagement and generate interest in RE/MAX of Stuart.
2021-2023
Keller Williams of Port Saint Lucie
Assistant Market Center Admin & Marketing
In my role at Keller Williams, I managed accounting processes, ensuring accurate records of sales and commissions while upholding financial regulations. Additionally, I led the integration of new technologies, providing training sessions to empower agents in leveraging resources effectively. Collaborating with a team, I developed standard operating procedures aimed at streamlining brokerage practices and enhancing productivity. Utilizing graphic design tools, I created visually appealing marketing materials to effectively promote properties and services for the brokerage and its agents. Scheduled and managed listing appointments and showings, ensuring prompt follow-up to optimize client engagement. I established and maintained a robust follow-up system for incoming leads, thereby enhancing lead conversion rates. Furthermore, I orchestrated targeted marketing campaigns to bolster lead engagement and foster increased client interest. Moreover, I executed marketing initiatives to amplify listing visibility and outreach, while also developing and implementing online marketing campaigns and newsletters to attract potential buyers and sellers. I delivered compelling listing presentations to potential clients, prepared Listing/Purchase Agreements, and maintained CRM systems for efficient lead management. Furthermore, I coordinated open houses and property showings to showcase listings and attract potential buyers and oversaw the planning and organization of client events to ensure successful engagement and brand promotion.
EDUCATION
2015-2018
CUNY Queens College
Master's Degree in Educational Leadership
Graduated with Honors
During my pursuit of a Master's in Educational Leadership, I gained invaluable insights into the intricate dynamics of educational institutions and leadership principles. Delving into topics ranging from curriculum development to organizational management, I honed my ability to navigate the complexities of the educational landscape. Through case studies, practical applications, and collaborative projects, I developed a nuanced understanding of effective leadership strategies tailored to the unique needs of educational settings. Moreover, I cultivated skills in fostering a positive school culture, promoting student success, and facilitating meaningful collaboration among stakeholders.
2011-2014
Master's Degree in Special Education
Graduated with Honors
CUNY Queens College
Throughout my pursuit of a Master's in Special Education, I delved deep into the specialized realm of inclusive education and individualized support systems. Armed with a comprehensive understanding of diverse learning needs and exceptionalities, I learned to tailor instruction to meet the unique requirements of every student. From behavioral interventions to differentiated instruction techniques, I gained practical skills in creating inclusive learning environments where all learners can thrive. Through hands-on experiences, research, and collaboration with professionals in the field, I explored innovative approaches to fostering academic, social, and emotional growth for students with disabilities
2008-2011
BA English & Initial Teaching Certification
Dean's List, Cum Laude
CUNY Queens College
During my pursuit of a Bachelor's in English, I immersed myself in the rich tapestry of literature, language, and critical analysis. From classic works to contemporary trends, I explored diverse genres and perspectives, sharpening my skills in close reading and textual interpretation. Through rigorous coursework and engaging discussions, I honed my ability to communicate effectively, both in writing and speech. Additionally, I cultivated a deeper understanding of the historical, cultural, and societal contexts that shape literary works, fostering a nuanced appreciation for the power of storytelling. Armed with these analytical skills and a love for language, I am equipped to navigate the complexities of the written word and contribute meaningfully to diverse fields, from education to media and beyond.
SKILLS
Marketing Strategy
Social Media Management
Digital Marketing
Collaboration & Leadership
Graphic Design & Content Creation
Project Management
Website Management
Data Analysis
Customer Relationship Management
Finance & Budget Management
EXPERTISE
MARKETING STRATEGY & IMPLEMENTATION
Develop & execute comprehensive marketing strategies. Oversee digital marketing campaigns, collaborate to create effective marketing materials, and continuously evaluate and refinine marketing strategies based on feedback and performance data.
TECHNOLOGY INTEGRATION & MANAGEMENT
Proven track record of spearheading the integration of new technologies and best practices into business operations, managing company websites, and implementing CRM systems to optimize marketing workflows and improve client communication.
EVENT PLANNING
Planning and executing successful events that leave a lasting impact on attendees. Achieve brokerage and agent goals through event planning.
CLIENT RELATIONSHIPS MANAGEMENT
Manage social media accounts, creating engaging content, and interacting with followers to build relationships and drive engagement. Engage with clients effectively across various communication channels, fostering positive relationships and enhancing brand loyalty.
LEADERSHIP & TEAM
MANAGEMENT
Leading and mentoring teams to ensure successful project execution. Provide guidance and support to team members, collaborate cross-functionally, and maintain brand standards and guidelines to ensure consistency across all marketing materials and communications.
DATA ANALYSIS
Utilize analytics tools to track website traffic and campaign performance. Make data-driven decisions to optimize marketing efforts, continuously evaluating and refining strategies based on feedback and performance data to achieve measurable results.